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Advertising on TV helps us to educate users about We Chat's product benefits, communicate the core value of We Chat and how it enriches mobile social communication between friends and family," Razdan adds.
Launched in July 2012 in India, the service has crossed 300 million users globally on January 15, 2012. Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide internet and mobile phone value-added services and operate online advertising services in China.
We Chat was initially launched as Weixin in China in January, 2011 and re-branded to its current avatar in April, 2012.
Mobile chat services, unlike desktop chat services like GTalk and Yahoo Messenger, link up directly to the user's mobile phone contacts, and automatically add any contact with a similar service on their device.
We Chat, a mobile phone text and voice messaging communication service developed by Tencent of China, has launched a television campaign in India featuring popular Bollywood stars Parineeti Chopra and Varun Dhawan.
The product targets anyone who has a smartphone and is looking for an efficient, differentiated and richer social communication.