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He added: After this, Millward started to feel empathy over the womens' bombardment.
So next he wondered, what were all these guys saying to the women - and how could a guy get his message to rise above the inbox noise?
With such heightened message volume to the most attractive (albeit fake) female dating profiles, Millward found himself in the unique position of being able to read all those messages - and see all the different ways that men competed for the attention and response of a single female when given only one chance to do so.
While I'd just as much like to know how women messaged the "attractive" men, seeing what happened in the most extreme area of competition is just as interesting.
After reading several hundred [messages] in the women’s inboxes, most men compliment the attractive women a lot, they make reference to something in the woman’s profile (you would not believe how many times men mentioned the party tricks and ‘Arrow’ the cheetah from the generic profile I wrote), or they ask a general question about travel or something equally boring.
Based on reading hundreds of eager messages, Millward concluded that a successful message should: The above suggestions may seem like basic advice, but a few of his conclusions are much trickier to execute than you'd think and show that few men (in the UK at least) show that they've read a girl's profile.
Way back before Ok Cupid was bought by they would do fantastic, fascinating and fun Ok Cupid Labs posts where they'd analyze their internal data and do really cool - and often helpful, controversial - writeups about the results.
Those blog posts no longer happen, and I think a lot of us miss them.
And a more recent study found that online dating is the second most popular way to meet your significant other.
Millward decided to put this to the test by making ten fake profiles to see what kind of results he'd get based purely on superficiality.
Keep in mind that Millward's experiment is hetero-focused, and "attractiveness" can be pretty subjective. The judges were not too far off in guessing the attraction habits in the Ok Cupid pool used for the wider United States - though I do wonder who the real people are and how they'd feel if they found out about the results...
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And when all you have to do is pay attention to rise above the fray, it doesn't seem so hard to compete with the masses after all.